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Organic, and other annoying buzzwords

Published on March 22, 2011 By Alec Tefertiller

So what does an organic approach to marketing look like? Feed the soil. You want to create an environment where healthy interaction can take place. Create a healthy video library full of short, informative, entertaining web videos, and you will encourage your supporters — and future supporters — to interact with you. Ask questions on your social media sites. Post interesting tidbits about your day on Facebook. Respond to questions and retweets in a timely, affable manner. Be consistent.

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When Viral is more like a Virus

Published on March 18, 2011 By Alec Tefertiller

I think to evaluate the success of any endeavor, you have to first evaluate your goals. If the goal was to go viral on YouTube, then Mission Accomplished. If the goal was to make money in downloads. “Friday” cracked the iTunes top 100 on Wednesday. If the goal was to launch a career, well, the verdict is still out on that.

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