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Louis C.K. and Online Distribution

Published on January 17, 2012 By Alec Tefertiller

Louis C.K. knew the risks in making his product available for download, so he simply leveled with his audience. He told them he put up his own money, and asked them to support him by not pirating. He was upfront about what he spent to make the show, and told them he wanted it to be accessible to his fans. His audience appreciated it, and rewarded him with their purchases.

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Google+ and Web Video

Published on July 22, 2011 By Alec Tefertiller

People don’t want to interact with your hard sale. For years, marketing has been about creating problems. You really need a better mousetrap, whether your knew it or not. People don’t want you to share your commercial on Google+. People want you to present an idea, an abstract, or a concept, and they want to take that and make it their own. If that interaction brings them closer to your and your products, mission accomplished.

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Welcome to My World

Published on February 24, 2011 By Alec Tefertiller

And just who am I? I am a professional filmmaker, photographer, cinematographer, videographer, and marketographer (I made that last one up) in Cypress TX, and my goal is to help you tell your story. Hopefully I’ll be showing you how to make great videos as I make videos of my own.

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