So what does an organic approach to marketing look like? Feed the soil. You want to create an environment where healthy interaction can take place. Create a healthy video library full of short, informative, entertaining web videos, and you will encourage your supporters — and future supporters — to interact with you. Ask questions on your social media sites. Post interesting tidbits about your day on Facebook. Respond to questions and retweets in a timely, affable manner. Be consistent.