Tag Archive

audience business Charlie Sheen cinematographer commercial complaints conversations customers entertainment event facebook filmmaker ideas internet marketers marketing media music video networking niche online organic organically organization photographer promo Rachel Black Santa Fe Flats small business social media social media marketing story strategy success The 71s twitter video videographer videos viral viral video web video web videos Yelp YouTube

Louis C.K. and Online Distribution

Published on January 17, 2012 By Alec Tefertiller

Louis C.K. knew the risks in making his product available for download, so he simply leveled with his audience. He told them he put up his own money, and asked them to support him by not pirating. He was upfront about what he spent to make the show, and told them he wanted it to be accessible to his fans. His audience appreciated it, and rewarded him with their purchases.

Share

Why movies stink.

Published on December 2, 2011 By Alec Tefertiller

But out in the outliers – in the niches – there are active, eager, willing audiences who are looking for quality content. There’s a place for good movies and entertaining media. It’s just not going to come from the mainstream. In my opinion, that’s good news for content-creation, as a whole, and good news for consumers.

Share

As a matter of fact, yes, we are all weird

Published on October 5, 2011 By Alec Tefertiller

Mass marketing is over. That should be great news for salespeople, marketers, entrepreneurs, small business owners, writers, musicians, filmmakers, and artists. You can no longer distinguish yourself from the masses, because the “mass” is going away. That means you don’t have to try anymore. In other words, you no longer have to distinguish yourself from the masses. Now, the goal is to identify your tribe, and connect with them.

Share

Used and Abused by Social Media

Published on March 16, 2011 By Alec Tefertiller

Someone is going to give you an online presence. If they hate you — I mean they had a really bad time — they are going to spread the hate. And hate can spread like wildfire if unchecked. Yes, people are going to say bad things, but that’s a chance to make lemonade! Wouldn’t it be great for you to have an active email list you can mobilize to send good reviews and spread good will when a bad review pops up on Yelp? How awesome will it be for future customers to see a quick response from you to a complaint posted on Facebook?

Share