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Louis C.K. and Online Distribution

Published on January 17, 2012 By Alec Tefertiller

Louis C.K. knew the risks in making his product available for download, so he simply leveled with his audience. He told them he put up his own money, and asked them to support him by not pirating. He was upfront about what he spent to make the show, and told them he wanted it to be accessible to his fans. His audience appreciated it, and rewarded him with their purchases.

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Why movies stink.

Published on December 2, 2011 By Alec Tefertiller

But out in the outliers – in the niches – there are active, eager, willing audiences who are looking for quality content. There’s a place for good movies and entertaining media. It’s just not going to come from the mainstream. In my opinion, that’s good news for content-creation, as a whole, and good news for consumers.

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Commercials and Social Media

Published on August 2, 2011 By Alec Tefertiller

You don’t have to hard sell your widgets on Facebook! You don’t have to so it. If you are friends with someone on a social network, chances are it’s because there is some sort of relationship there. They accepted you, either because they know you, they know of you, you have mutual friends, or they really like what you’re all about.

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