Cable cord-cutting and streaming adoption: Advertising avoidance and technology acceptance in television innovation (link)
by Alec Tefertiller
Telematics and Informatics, 2020, Vol. 51, Article 101416
Cable cord-cutting occurs when users cancel their cable subscriptions to adopt web-streaming as their primary means of watching television. One factor that has been identified as a motivator of cable cord-cutting is the desire to avoid advertising. This study sought to better understand the influence of advertising avoidance alongside perceived technological advantages on television users’ cord-cutting intentions. Using a national survey (N = 599), it was determined that advertising avoidance did influence cord-cutting intention; however, the perceived advantages of streaming exerted more influence on cable cord-cutting. Furthermore, the perceived advantages of streaming were influenced by the perceived ease-of-use of the technology, with both mediating the relation between frustrations with the technological deficiencies of traditional television and intentions to cut the cord on cable.
Social media goes to the movies: Fear of missing out, social capital, and social motivations of cinema attendance (link)
by Alec Tefertiller, Lindsey Maxwell, & David Morris, II
Mass Communication and Society, 2020, Vol. 23, Iss. 3, pp. 378-399
The purpose of this study was to examine the influence of participation in social media networks on theatrical movie attendance, with particular attention paid to the fear-of-missing-out (FoMO) and social media social capital. Using an online survey (N = 472), it was determined that the direct social utility of the theatrical experience was a better predictor of theatrical attendance than social media FoMO or social capital. However, both bridging social capital and FoMO were predictors of the post-viewing social media sharing of the film experience, with bridging social capital best predicting social media sharing. Furthermore, FoMO did not moderate the relation between bridging social capital and social media sharing, suggesting these traits exert influence on social media behaviors independently. While participation in social networks did not influence theatrical movie attendance, it was an important predictor of social media conversations after viewing, with the opportunity to maintain and build bridging social capital exerting the greatest influence on social media sharing.
TV in the streaming age: Motivations, behaviors, and satisfaction of post-network television (link)
by Alec Tefertiller and Kim Sheehan
Journal of Broadcasting & Electronic Media, 2019, Vol. 63, Iss. 4, pp. 595-616
Newer video technologies such as smart TVs and web streaming applications have radically altered how audiences consume televised content. Using an online, national survey (N = 790), this study identified five motivational factors for modern television viewing, most notably the need for relaxing entertainment. In addition, patterns of ritualistic and instrumental viewing were identified. Audience activity facilitated by the technological affordances of newer streaming technology was associated with both satisfaction with and affinity for the television medium.
Watching is the new reading: Comparing the outcomes of popular books, TV shows, and video games (link)
by Lindsey C. Maxwell and Alec C. Tefertiller
First Monday, 2019, Vol. 24, Iss. 8
This study investigated three narrative media — books, video games, and television — and compared popular examples of them, as they represent narrative content in which the user now has the ability to control the pace of the narrative. Outcomes associated with narrative consumption were compared across these media, and the personality trait transportability was also included in the analysis. Results indicated that whereas books and TV represented similar narrative experiences, video games provided less opportunity for transportation into a narrative, appreciation, lasting impression, and suspense. Implications for transportation theory and narrative consumption are discussed.
Media Substitution in Cable Cord-Cutting: The Adoption of Web-streaming Television (link)
by Alec Tefertiller
Journal of Broadcasting & Electronic Media, 2018, Vol. 62, Iss. 3, pp. 390-407
This study sought to better understand what factors best predict consumers’ intention to cut the cord on cable television and adopt video streaming as their primary source of television. Utilizing media substitution theory as the conceptual framework, this study conducted a nationwide survey (N = 200). Findings show that perceived advantages of streaming applications over traditional television best predicted intentions to cut the cord on cable and adopt Web streaming; these perceptions mediated the relation between user frustrations with using older television technology and intentions to cut the cord. Entertainment needs were not significant predictors of cord-cutting intentions.
Like Us on Facebook: Social Capital, Opinion Leadership, and Social Media Word-of-Mouth for Promoting Cultural Goods (link)
by Alec Tefertiller
Journal of Social Media in Society, 2018, Vol. 7, Issue 2, pp. 274-296.
While the role of paid advertising in online environments has diminished, electronic word-of-mouth (eWOM) has become increasingly valuable. This study sought to determine if consumers’ trust in their social media network, defined as social capital, or identification as an opinion leader better predicted social media eWOM related to cultural goods. The key finding was that perceived opinion leadership consistently best predicted Facebook eWOM.
Depression, Emotional States, and the Experience of Binge-Watching Narrative Television (link)
by Alec Tefertiller and Lindsey Conlin Maxwell
Atlantic Journal of Communication, 2018, Vol. 26, Issue 5, pp. 278-290
Terms like “binge-watching” and the “showhole” suggest a relationship between binge-watching and emotional health. This study sought to understand the relationship between binge-watching, unhealthy emotional traits, and regular emotional states such as sadness. The study found that emotional states experienced after binge-watching had implications for entertainment gratifications. However, the study did not find a conclusive connection between binge-watching and unhealthy emotional traits.
Moviegoing in the Netflix Age: Gratifications, Planned Behavior, and Theatrical Attendance (link)
by Alec Tefertiller
Communication & Society, 2017, Vol. 30, Iss. 4, pp. 27-44
Innovations in digital technology have provided consumers with a variety of screens and portals through which they can access motion picture entertainment. This study sought to understand what factors motivate consumers to experience a film in the theater versus waiting to see the film at home, using home-viewing technology. Using the uses and gratifications framework coupled with the theories of reasoned action and planned behavior, this study employed a survey (N = 331) designed to measure gratification expectations and viewing intentions for five films that had not yet been released in theaters. The study found that while behavioral control and satisfaction with a consumer’s theatrical and home viewing environment may play roles in determining the consumer’s decision to see a movie in the theater, it is affective gratification expectations that exert the biggest influence on theatrical attendance across different types of films.
With or Without You: Connected Viewing and Co-Viewing Twitter Activity for Traditional Appointment and Asynchronous Broadcast Models (link)
by Matthew Pittman and Alec Tefertiller
First Monday, 2015, Vol. 20, Iss. 7
Social networking services like Twitter have changed the way people engage with traditional broadcast media. But how social is “second screen” activity? The purpose of this study is to determine if patterns of connected viewing (augmenting television consumption with a second screen) and co-viewing (watching television together) are different for traditionally broadcast, “appointment” television shows versus streaming, asynchronous television releases. This study explores this phenomena of “co-connected viewing” — a combination of connected and co-viewing — on Twitter for four programs that were all released within seven days of each other: Parks and Recreation, Downton Abbey, House of Cards, and Unbreakable Kimmy Schmidt. Complete datasets (over 200,000 tweets) from 72 hours’ worth of Twitter activity for four television programs, two traditional and two streaming, were collected and analyzed. In terms of co-connected viewing, the study found that despite radically different broadcast models and corresponding shapes in Twitter activity, the ratios of social to non-social tweets were nearly identical. Additionally, the study found that the asynchronous, streaming Netflix shows saw more engagement from active Twitter users. Finally, implications are discussed for viewers, fans, advertisers, and the television industry, as well as directions for future research.