Louis C.K. knew the risks in making his product available for download, so he simply leveled with his audience. He told them he put up his own money, and asked them to support him by not pirating. He was upfront about what he spent to make the show, and told them he wanted it to be accessible to his fans. His audience appreciated it, and rewarded him with their purchases.
But out in the outliers – in the niches – there are active, eager, willing audiences who are looking for quality content. There’s a place for good movies and entertaining media. It’s just not going to come from the mainstream. In my opinion, that’s good news for content-creation, as a whole, and good news for consumers.
Mass marketing is over. That should be great news for salespeople, marketers, entrepreneurs, small business owners, writers, musicians, filmmakers, and artists. You can no longer distinguish yourself from the masses, because the “mass” is going away. That means you don’t have to try anymore. In other words, you no longer have to distinguish yourself from the masses. Now, the goal is to identify your tribe, and connect with them.
People don’t want to interact with your hard sale. For years, marketing has been about creating problems. You really need a better mousetrap, whether your knew it or not. People don’t want you to share your commercial on Google+. People want you to present an idea, an abstract, or a concept, and they want to take that and make it their own. If that interaction brings them closer to your and your products, mission accomplished.
By Alec C. Tefertiller What does your creative process look like? Everyone has one, whether they realize it or not. No, you may have never written a poem or painted a masterpiece (past the age of 6), but you still have a process for coming up with ideas to help solve the problems you encounter [...]
