Social Media

Organic, and other annoying buzzwords

Posted by Alec Tefertiller on March 22, 2011 at 3:16 pm

So what does an organic approach to marketing look like? Feed the soil. You want to create an environment where healthy interaction can take place. Create a healthy video library full of short, informative, entertaining web videos, and you will encourage your supporters — and future supporters — to interact with you. Ask questions on your social media sites. Post interesting tidbits about your day on Facebook. Respond to questions and retweets in a timely, affable manner. Be consistent.

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Used and Abused by Social Media

Posted by Alec Tefertiller on March 16, 2011 at 11:40 am

Someone is going to give you an online presence. If they hate you — I mean they had a really bad time — they are going to spread the hate. And hate can spread like wildfire if unchecked. Yes, people are going to say bad things, but that’s a chance to make lemonade! Wouldn’t it be great for you to have an active email list you can mobilize to send good reviews and spread good will when a bad review pops up on Yelp? How awesome will it be for future customers to see a quick response from you to a complaint posted on Facebook?

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