Marketing

3 Ways to Save Your Business Cash with Web Video

Posted by Alec Tefertiller on March 29, 2011 at 10:08 am

Here’s three simple, creative ways web video can save your business time and money.

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Organic, and other annoying buzzwords

Posted by Alec Tefertiller on March 22, 2011 at 3:16 pm

So what does an organic approach to marketing look like? Feed the soil. You want to create an environment where healthy interaction can take place. Create a healthy video library full of short, informative, entertaining web videos, and you will encourage your supporters — and future supporters — to interact with you. Ask questions on your social media sites. Post interesting tidbits about your day on Facebook. Respond to questions and retweets in a timely, affable manner. Be consistent.

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When Viral is more like a Virus

Posted by Alec Tefertiller on March 18, 2011 at 8:00 am

I think to evaluate the success of any endeavor, you have to first evaluate your goals. If the goal was to go viral on YouTube, then Mission Accomplished. If the goal was to make money in downloads. “Friday” cracked the iTunes top 100 on Wednesday. If the goal was to launch a career, well, the verdict is still out on that.

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Used and Abused by Social Media

Posted by Alec Tefertiller on March 16, 2011 at 11:40 am

Someone is going to give you an online presence. If they hate you — I mean they had a really bad time — they are going to spread the hate. And hate can spread like wildfire if unchecked. Yes, people are going to say bad things, but that’s a chance to make lemonade! Wouldn’t it be great for you to have an active email list you can mobilize to send good reviews and spread good will when a bad review pops up on Yelp? How awesome will it be for future customers to see a quick response from you to a complaint posted on Facebook?

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