Archive for January, 2012

Louis C.K. and Online Distribution

January 17, 2012

Louis C.K. knew the risks in making his product available for download, so he simply leveled with his audience. He told them he put up his own money, and asked them to support him by not pirating. He was upfront about what he spent to make the show, and told them he wanted it to be accessible to his fans. His audience appreciated it, and rewarded him with their purchases.

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Posted in Advertising, Marketing, Social Media, Storytelling | No Comments »

I resolve to stop making resolutions

January 2, 2012

Where a results-oriented approach is focused on outcomes, a process-oriented is focused on the steps need to reach an outcome. Without the right process, you won’t get the right results. Without good habits, you won’t reach lofty goals.

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Posted in Productivity | 3 Comments »